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3 Tips for Ministry Use of Twitter and Other Social Media Platforms

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Be Salt & Light in Ministry Use of Social Media

As believers, we’re called to be salt and light in this world (Matt. 5:13-16), which should encompass the whole of our lives … even the kinds of posts and comments we make on social media platforms. The same holds true for churches and ministries. We need to consistently promote and model Christ-like attitudes and ways.

Tips for Strategic Use of Social Media by Churches and Ministries

Here are three tips churches and ministries, in particular, need to consider whether using Twitter, Facebook, or some other social media platforms.

  1. Be purposeful in the use of social media.

As churches and ministries, we have too much to do to merely jump on the bandwagon of social media just because everybody else it doing it. Why should YOU use it?

Obviously the idea behind “social” media is that we connect or interact with people. But, even this goal needs to be better defined. What kinds of connections do you hope to establish? Will it be a platform for merely airing opinions and thoughts or will it be used for discipleship and fellowship purposes?

Social media can also be used to inform and update. But, even this goal needs to be narrowed down. What kinds of events or content merits a post?

In addition, social media can be a means of encouraging and challenging people. But, even this goal needs to be thought through. How personal should you get to people’s needs and circumstances in an open setting?

Determine your primary purpose in using social media for your church or ministry and it will help you determine the main types of posts you will make.

  1. Build parameters into the use of social media.

Seriously think through the type of content you will post. Guard against that which is inappropriate, demeaning, or destructive. Also establish commenting policies that keep your church or ministry aligned with the parameters of true Body Life.

In addition, determine the amount of time you should put into social media. How easy it can be to get so consumed in it that other important responsibilities get neglected. We need to be wise in where we invest our time (Eph. 5:15; Col. 4:5) by setting some time parameters.

  1. Don’t rely on social media alone to connect and communicate.

To use Twitter, Facebook, and/or other social media platforms as your sole means of connecting, informing, encouraging, etc. could be a problem.

Not everyone may utilize the platform you do. You may need to use multiple platforms to increase potential reach.

Some don’t get on social media at all. Be sure to connect, inform, update, and encourage through other means as well.

Posts may not always reach everyone’s feed. You may need to instruct people on what to do to be more likely to see your posts. You may need to set up special groups or lists within the different platforms for people to join.

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